Privacy Policy
Updated January 20, 2026
The Nature of the Treatment
Serenity Hormone Replacement Therapy, including Serenity HRT, its related entities, and the website www.SerenityHRT.com, are owned and operated by Pear Program Inc d/b/a Serenity Hormone Replacement Therapy and will be collectively referred to in this Privacy Policy as “Serenity,” “we,” “us,” or “our.”
Serenity respects your privacy and is committed to protecting your personal information. This Privacy Policy explains our online information practices and the choices you can make about the way your information is collected, used, and disclosed when you access or use our website, www.serenityhrt.com (the “Website”). This Privacy Policy applies solely to information collected through the Website and does not apply to information collected by any other means.
Collection and Use of Your Information
In the course of using the Website, Serenity may ask you to provide certain personally identifiable information (“Personal Information”), which may include:
Name
Email address
Postal address
Mobile or other telephone numbers
Date of birth or age range
Payment information (such as credit or debit card details, billing information)
Health-related information that you choose to provide through forms, inquires, or requests for services
You may choose how much information to share, however, a complete medical history is required to access specific services (for example, scheduling a consultation or paying for a product or service). If you do not provide mandatory information for a particular service, you may not be able to complete that activity.
Serenity may also collect non-personally identifiable information when you visit the Website, such as:
Browser type
Operating system
IP address
Domain name of your intent service provider
Aggregate data about pages visited and time spent on the Website
Information collected through the Website may be transferred to, stored, and processed in the United States and other jurisdictions where we or our service providers are located. By using the Website, you consent to such transfer, storage, and processing.
How Serenity Uses this Information
Except as otherwise indicated, Serenity may use your Personal Information to:
Process and fulfill your requests for consultations, appointments, services, products, and programs
Respond to your inquiries, questions, or customer service requests
Support internal business purposes, including quality improvement and analytics
Provide you with updates, educational materials, and information related to hormone replacement therapy and wellness services
Send marketing communications or promotional materials that we believe may be of interest to you (you may opt out at any time)
Comply with applicable laws, regulations, and legal processes, or respond to lawful requests from public and government authorities
Help protect the security and integrity of the Website and our systems
Prevent or investigate possible fraud, abuse, or other unlawful activities
Process payments and complete transactions you authorize
Serenity may use non-personally identifiable, aggregate data (“Aggregate Data”) to improve the design and content of the Website, better understand how the Website is used, and develop services or offerings that meet the needs of our users. Serenity may own such Aggregate Data and may maintain copies as part of its records.
Our employees, agents, and contractors who have access to Personal Information are required to protect this information in a manner consistent with this Privacy Policy. We also encourage our business partners and service providers to adopt privacy practices consistent with this Policy.
Serenity will not use your Personal Information, except as set forth in this Privacy Policy, without your permission; however, Serenity may retain and maintain copies of such information as part of its records.
Children's Privacy
The Website is not intended for children under the age of 18, and Serenity does not knowingly collect Personal Information from individuals under 18 years of age through the Website. If we become aware that we have collected Personal Information from a child under 18, we will take reasonable steps to delete such information from our records.
California Privacy Rights
If you are a California resident, you may have certain rights with respect to our use and disclosure of your Personal Information under California law. Subject to applicable law, California residents who have provided Personal Information to us may request information about our disclosures of certain categories of Personal Information to third parties for their direct marketing purposes during the preceding calendar year.
If you are a California resident and would like to make such a request, please email us at [email protected] and include “California Privacy Rights” in the subject line. Within the time required by law, we will provide you with a list of the categories of Personal Information disclosed to third parties for their direct marketing purposes, along with the names and addresses of those third parties, for the immediately preceding calendar year. Please note that we are not required to respond to requests made more than once per calendar year or to requests submitted by means other than the email address provided above.
Your Choices and Opt-Out
You may choose not to receive marketing emails, newsletters, or promotional communications from Serenity by following the unsubscribe instructions included in such emails or by contacting us at [email protected]. Upon receipt and processing of an opt-out request, Serenity will take commercially reasonable steps to remove your information from future unsolicited marketing communications. Your opt-out choice will not apply to transactional or service-related communications that are necessary for your use of our services.
Security; No Guarantee
Serenity uses reasonable administrative, technical, and physical safeguards designed to protect your information against loss, misuse, and unauthorized access or disclosure. However, no method of transmission over the internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.
You understand that information transmitted online, including by email or other electronic communication, may be accessed by unauthorized third parties. Email is not a secure method of communication, and you should not send sensitive information such as Social Security numbers or full payment card details via email.
The Website may contain links to other websites that are not owned or controlled by Serenity. Serenity is not responsible for the privacy practices or content of such third-party websites, and this Privacy Policy does not apply to any other website.
IP Addresses and Cookies
Like many websites, Serenity may use your IP address to help diagnose server problems, administer the Website, analyze trends, and enhance security.
The Website may use “cookies” and similar technologies. A cookie is a small file that a website sends to your browser, which may then be stored on your device to help the site remember information about your visit. Cookies can improve your online experience by enabling the Website to recognize you and provide customized content.
You may choose to disable cookies through your browser settings. However, doing so may make some portions or features of the Website unavailable or not function properly.
Changes to This Privacy Policy
Serenity may modify or update this Privacy Policy at any time by posting the revised version on the Website and updating the “Last Updated” date below. Your continued use of the Website after any changes have been posted will signify your acceptance of the revised Privacy Policy.
How to Contact Serenity
If you have any questions or comments about this Privacy Policy, wish to update or correct your Personal Information, or have any other privacy-related inquiries, please contact us at: